Merlin Fireplaces, Wood Burning Stoves Wales, Bronpi

The Bronpi Portfolio covers a wide range of models and designs including large and small free standing stoves in a range of designs including the ORDESA and the ZAMORA stoves. With outputs of 10kW and 9kW respectively, both models are available in a choice of cast metal or enamelled finishes.
Of particular interest to traditional fireplace showrooms is the Bronpi range of WOOD BURNING INSERTS that fit into the traditional British Fireplace Setting. It is not every household that is capable of accommodating a free-standing stove or has an inglenook style fireplace so the potential for fitting wood burning appliances into traditional fireplaces is immense.
Bronpi's BRISTOL INSERT has been specifically designed to be installed in a standard size UK fire opening and, is already proving very popular.
For larger fireplace situations, the KENIA range of inset wood burners is 600mm (23.6 inches) wide and includes switch operated fans to accelerate heat output when required. Curved or flat decorative frames are also available for installing the Kenia range in "HOLE IN THE WALL" configurations without a fireplace.
Traditionally there has always been a wide demarcation between specialist stove outlets and specialist fireplace outlets. Over the years the amount of crossover between the two has been remarkably little. But times are changing. A brief glance at the increasing number of advertisements for wood burning stoves is testimony to this.

Regulations Favour Wood Burning

Fireplace showrooms are reporting vastly increased enquiries for wood burning appliances and are fast becoming to realise that they must get on the band-wagon, a trend which is being accelerated with each of the recently reported price rises in gas and electricity. Further market drivers are recent and forthcoming changes to the Building Regulations aimed at reducing Carbon Dioxide Emissions. Whether it is new housing, where builders are required to meet ever more demanding SAP requirements, or even house extensions that need to achieve a Target Emission Rate (TER) for Carbon Dioxide, wood burning appliance offer a solution. This is producing more and more enquiries for wood burners throughout the traditional fireplace showrooms network.
Here at Merlin Fireplaces we are perfectly positioned to provide a unique and wide ranging service to those outlets choosing to sell Bronpi Stoves. We have adapted to many changes in the industry over the years. From slabbing ceramic tile fireplaces for solid fuel coal fires and room heaters we have progressed through the evolution of gas flame effect fires in Adam Style Wooden Mantels, through Electric Fires and Electric Suites to Carved Marble & Stone Fireplaces. Now the wheel has turned full circle and we are back to Solid Fuel Room Heaters but this time using wood instead of coal as an eco-friendly, low emission, renewable heat source.
This wealth of experience now stands us in good stead. There is a marked increase in sales to stove shops of bespoke granite hearths and floor plates for wood burning stoves and stone or granite cladding for inglenook installations. Our experience in working stone and marble means that we can give an excellent service for these items.

We have already learnt a huge lesson from feedback generated by our customers during initial marketing. The internet is a fact of life and is an extremely useful tool for sales and marketing but there is a significant backlash against internet selling. Independent retailers are getting heartily sick of potential customers coming into their showrooms to view products, take brochures and get information to then order product on the internet at a lower price. Not surprisingly the most common question being asked of us by potential Bronpi Retailers is "Are these stoves going to be available on the internet?"
Of course, individual retailers cannot be halted from advertising their own showrooms on the internet. That is fair practice. However, the firm decision has been made that Bronpi stoves will not be made available in bulk to companies engaging in distance selling or distribution via the internet. Sales will only be made to genuine retailers who maintain a showroom presence to display and sell the stoves and associated fireplaces.

CONTACT US NOW FOR MORE INFORMATION AT sales@merlinfireplaces.net

quality cast iron stoves, fireplaces, ovens, inserts and accessories.
The fully automated production facilities in their Spanish factory mean that Bronpi is uncompromising on quality. All its stoves and insets are manufactured and certified to CE standards and, in keeping with the eco-friendly nature of their products, Bronpi has a philosophy of care and respect for the environment which spills over into every area of their activities. They are now bringing their company ethos of technology, innovation and flexibility to the UK market where they hope that their past successes of adapting their products to the particular needs of each market will bring them new friends.

In 2008 Merlin Fireplaces have launched Bronpi Wood Burning Stoves in the U.K and we are proud to be associated with Bronpi whose beginning's in metal manufacturing go back to the 1970's and now sustain over 300 employees. It is clear that Bronpi is an innovator in the scientific research and product development of heat storing appliances by their array of